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Cruelty Free

Be Cruelty-Free China

In the animal rights movement, cruelty-free is a label for products or activities that do not harm or kill animals anywhere in the world. 

Be Cruelty-Free China is a collaboration between Humane Society International, Beijing’s Capital Animal Welfare Association, China Journalist Salon for Animal Protection, and China Youth for Animal Protection Alliance.

CFDA(The China Food and Drug Administration)announced plans to modernize its cosmetics regulatory framework, including phasing out the requirement that new, domestically manufactured cosmetic products be tested on animals. From June 2014, companies manufacturing “ordinary” cosmetics inside China will no longer be required to provide samples of new products to the government to be animal-tested.

We believe animals belong in our arms — not in a lab. This means we do not test our products or ingredients on animals, nor do we ask anyone to test on our behalf.

We only buys raw materials from companies that are not involved in the use of, or that do not commission the use of, animals for testing and who have no plans to do so in the future.